The field notes
What real engagements cost, when custom beats off-the-shelf, what an avatar studio actually delivers, and what we’ve learned shipping AI projects across six industries.
Industry
Generalist AI is good enough for many businesses. In regulated industries, generalist AI is a liability. Here is why and what to do instead.
May 7, 2026 · 6 min read
Content
AI avatars are quietly transforming how solo professionals create marketing video. Here is how they work and why agents are leading the adoption.
May 6, 2026 · 6 min read
Software
When you should build custom AI software, when off-the-shelf tools are smarter, and how to tell the difference before you spend the money.
May 5, 2026 · 5 min read
Automation
Most small business AI advice is either too generic or too technical. Here is the real shortlist of where to start — and where not to.
May 4, 2026 · 5 min read
Strategy
Real numbers, real ranges, real engagement scopes. What you should expect to pay for AI consulting in 2026 — and what should make you walk away.
May 3, 2026 · 5 min read
Strategy
Most AI consultants sell strategy decks. The good ones ship working systems. Here is what to expect from a real engagement in 2026.
May 2, 2026 · 5 min read